ALBERTO F. MARSALA
NICOLA DE BLASIO
GIORGIO VICINI
ALBERTO DI LULLO
 VINCENZO DI GIULIO
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 VALUE OF INNOVATION

METRICS FOR ECONOMIC EVALUATION OF INNOVATIVE TECHNOLOGIES IN THE OIL INDUSTRY

Technological innovation is a key factor in an Oil Company’s bottom line. Not only is it a tool for operational process improvement (cost reduction, production and reserves increase) but it is also a driver for the Company's relational marketing. The intangible components of technological innovation, if properly evaluated and managed, are key drivers for know-how development, technological leadership and reputation building. These are crucial factors for staying in business in a world in which it is essential to demonstrate ability to control complex problems (e.g., exploitation in challenging areas, new energy scenarios, environmental, safety and social constraints, etc.). These are key issues vis-ŕ-vis stakeholders, partner companies, producer countries and the global community. However, effective business management and performance improvement require quantitative analysis; in other words: never measured, never improved. This volume presents a methodology, illustrated by relevant case studies, for the economic impact valuation of innovative technologies in the upstream oil industry.

SOCIETY OF PETROLEUM ENGINEERS - ITALIAN SECTION

 ENI CORPORATE UNIVERSITY - MASTER MEDEA